Writing That Actually Works

Communication & Influence

Writing That Actually Works

Learn to write clear, direct and persuasive words that make people read, reply and act.

  • 4 modules
  • 19 lessons
  • About 4 weeks
Writing That Actually Works course cover
Part of membership

This programme is included with Prominence Africa

Programmes are not sold separately. One membership opens the full library, every live event and the community, with new programmes added every month.

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About this course

Part of membership

This programme is included with Prominence Africa

Programmes are not sold separately. One membership opens the full library, every live event and the community, with new programmes added every month.

See membership

Writing is the highest-leverage skill in the modern world. A well-written email, proposal, post, or message can change a career, win a client, raise a fund, or move a movement. Most people write badly because they were taught to write for school, not for life. This program teaches the writing that actually works: clear, direct, persuasive, and unmistakably yours. By the end, you will write faster, edit harder, and produce sentences that make people pay attention.

What you will be able to do

  1. 01Put the reader first and choose clarity over cleverness.
  2. 02Craft sentences that carry weight and find your own voice.
  3. 03Lead with the point and use specific details to persuade.
  4. 04Edit hard, so your writing gets shorter and stronger.
  5. 05Write emails that get replies and proposals that win.
  6. 06Build a daily writing habit and publish as a regular practice.

Course Content

Introduction – Writing That Actually Works
Module 1: How Writing Works 4 Lessons
Module 2: Writing That Persuades 5 Lessons
Module 3: Writing in Practice 5 Lessons
Module 4: Becoming a Writer 5 Lessons
Closing