Reading Businesses
Reading Businesses
Learn how to read any business clearly, from how it makes money to whether it will last.
This programme is included with Prominence Africa
Programmes are not sold separately. One membership opens the full library, every live event and the community, with new programmes added every month.
About this course
Part of membership
This programme is included with Prominence Africa
Programmes are not sold separately. One membership opens the full library, every live event and the community, with new programmes added every month.
Most people look at a business and see a brand or a product. People who actually understand business see economics, structure, and incentives. This program teaches you how to read any business clearly: how it makes money, where it is fragile, what its real moat is, and whether it will exist in ten years. This is the skill behind smart investing, smart partnerships, and smart career choices. It is also the foundation for ever building anything serious yourself.
What you will be able to do
- 01Answer the three questions every business must answer to survive.
- 02Read revenue, costs and profit, and tell cash apart from profit.
- 03Work out the unit economics that make a business work or fail.
- 04Spot a real moat and judge how a business wins its customers.
- 05Make sense of a balance sheet and an income statement without being an accountant.
- 06Understand why most African businesses fail and why some of them win.